In the face of fast-moving trends, internationally renowned brands gain the agility crucial to their business success with Lectra’s cloud-based solution

The fashion industry is among the hardest hit by economic fallout of the COVID-19 pandemic. To cope with this unprecedented crisis, many clothing makers had no other choice than to reinvent themselves. Their forcibly imposed transformation is due in part to the industry’s lagging digital transformation.

Headquarters in Porto drives innovation and growth for European market.

Revenues and earnings strongly impacted by the COVID-19 crisis

Meet the challenge of agility through digitalization and achieve tremendous productivity gains.

Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?

Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands. The main findings are explained here.