Industry

Fashion

Date

2019 personalization survey report

The Lectra 2019 Personalization Survey report provides insights to help the apparel industry capitalize on the opportunities associated with personalization.

 

2019 personalization survey report

The Lectra 2019 Personalization Survey report, written in partnership with Sourcing Journal, a leader in B2B trade media, highlights how the industry perceives what shoppers want; the challenges apparel faces in determining how to adopt this new business model; and the opportunities that exist for the companies that are able to evolve.

In general, respondents agreed their companies are advancing from supply chains to demand chains, though rates and degrees vary. The move is spurred, at least in part, by the belief that mass customization is either necessary for certain product categories or essential to remain competitive.

Decision makers, in particular, were more likely to say it is necessary, and to indicate that it would be mainstream in the next two to five years.

Find out what it will take to achieve widespread implementation and discover the opportunities and obstacles faced by the apparel industry as it works to deliver personalized and customized products and services.

Will made-to-measure move from the upper echelon of fashion to the mainstream?  Or will mass customization be the compromise that allows shoppers some control without completely upending the industry’s current operations?

Please fill out the form below to download the survey report

 

Personalization as a business model is taking over almost every facet of everyday life.

There is no such thing as a simple cup of coffee anymore. Today imbibers not only request a size, they dictate the cream (or cream alternative) of their choice, the provenance of the beans and the temperature to the degree. The same affect has taken over the airwaves. Listeners are no longer content with the radio. Now everyone’s a DJ, streaming their favorite songs on a constant loop. And binging has all but done away with the television season. Now viewers can consume an entire series in a lazy weekend. In a world in which consumers have grown used to curating their experiences, it’s inevitable that the trend will impact apparel, but thus far it’s unclear how and to what extent. Will made-to-measure move from the upper echelon of fashion to the mainstream?

Or will mass customization be the compromise that allows shoppers some control without completely upending the industry’s current operations?

Consumer demand will have a big say in the outcome but so will apparel’s ability to pivot to the technology and processes needed to deliver personalized goods. This report highlights how the industry perceives what shoppers want, the challenges apparel faces in determining how to adopt this new business model and the opportunities that exist for the companies that are able to evolve.