The Lectra 2019 Personalization Survey report highlights how the industry perceives what shoppers want, the challenges apparel faces in determining how to adopt this new business model and the opportunities that exist for the companies that are able to evolve.
In general, respondents agreed their companies are advancing from supply chains to demand chains, though rates and degrees vary. The move is spurred, at least in part, by the belief that mass customization is either necessary for certain product categories or essential to remain competitive.
Decision makers, in particular, were more likely to say it is necessary, and to indicate that it would be mainstream in the next two to five years.
Find out what it will take to achieve widespread implementation and discover the opportunities and obstacles faced by the apparel industry as it works to deliver personalized and customized products and services.
Will made-to-measure move from the upper echelon of fashion to the mainstream? Or will mass customization be the compromise that allows shoppers some control without completely upending the industry’s current operations?