For fashion companies that continue to rely on the conventional production model, it is increasingly difficult to stay apace of consumer-driven trends. Brands and retailers who grasp the importance of placing consumers at the heart of all processes, however, are well-positioned to meet emerging demand.
By leveraging the on-demand business model for better market responsiveness, fashion industry players can manage unknowns upstream faster, for greater control and flexibility.
This same business agility can furthermore serve to quickly develop customization offers that attract new buyers and create a steady flow of business.
The end-result is a virtuous circle of agile production and rapid response to quickly evolving demand.