Industry

Fashion

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The Rise of the Connected Consumer

Equipped with smart phones, tablets and high-speed connections, consumers today enjoy 24-hour access to a digital marketplace unrestricted by borders and, above all, eager to win their business. 

Connected consumer

On-demand production is reshaping the fashion industry’s business practices. Find out how having continual access to innovation and consumer insights will enable forward-looking fashion companies to future-proof their businesses by delivering exceptional customer experiences at the speed of demand. 

Equipped with smart phones, tablets and high-speed connections, consumers today enjoy 24-hour access to a digital marketplace unrestricted by borders and, above all, eager to win their business.

This collective change in purchasing behavior is transforming the business practices of fashion brands, retailers and manufacturers worldwide, as well as that of their respective supplier ecosystems  

Read this e-guide to learn how forward-thinking fashion companies are going on-demand, transforming their operations to respond to new consumer demands: 

  • Discover how the rise of the connected consumer is influencing market changes 
  • Learn the defining traits of the connected consumer 
  • Understand how to satisfy their complex demands 
  • See how supply chain management is changing to keep up 

 

 

Competing in the always-on fashion clothing environment

The growing prevalence of digital technologies in everyday life is fundamentally changing how consumers everywhere behave. Equipped with smart phones, tablets and high-speed connections, consumers today enjoy 24-hour access to a digital marketplace unrestricted by borders and, above all, eager to win their business. All too aware of the competing offers online, digital-savvy consumers comparison-shop until they find precisely what they want at the most attractive price. 

 

An all-new approach to fashion supply chain management 

This collective change in purchasing behavior is in turn transforming the business practices of fashion brands and distributors worldwide. Continuous understanding of consumer needs and the technological capabilities required to meet those needs is essential to serving the new, digitally discerning consumer. At the same time, the emergence of automation technology and data exchange in manufacturing is helping to accelerate processes on the supply side. In the same way that brands are investigating opportunities to engage differently with consumers, the Industrial Internet is helping the entire supplier ecosystem to re-think the way it works.  

Transforming the way supply chain players connect, communicate and collaborate, powerful new business solutions are accelerating the flow of information and facilitating management of large volumes of data. This industry-wide acceleration of business processes is opening the way to agile new approaches to developing and distributing fashion clothing, including on-demand production.