


Paris, November 27th 2024 - TextileGenesis, a Lectra group company, and the Aid by Trade Foundation (AbTF) are proud to announce the continuation of their successful partnership to further enhance traceability for Cotton made in Africa® (CmiA) verified fiber. This new collaboration aims to reinforce supply chain transparency and drive CmiA’s commitment to sustainable and ethical cotton production.




Build winning assortments and optimize trend-responsive merchandising
Paris, November 11, 2024 – With Black Friday and Cyber Monday just around the corner, fashion brands are called upon to make conscious and targeted decisions to remain competitive during this peak season. In this context, Lectra, a leader in Industry 4.0 within the fashion, automotive and furniture sectors, leveraged real-time data from Retviews – its AI-powered solution for automated market intelligence to offer insights on increasing sales, reducing stocks and boosting profitability. These tips aim to guide brands in developing the most effective discount strategies based on key fashion trends for the year’s most popular shopping period.