Achieving profitability in an era of economic volatility

In today’s unpredictable economic and geopolitical climate, technology must evolve from a cost-cutting tool into a strategic driver of business resilience and growth.  

A critical part of this strategy is enabling end-to-end collaboration and visibility across the value chain. Lectra’s integrated solutions bring together data from design, development, sourcing, and production to enable faster, smarter decisions. They help brands respond swiftly to disruptions like supply chain delays or regulatory changes—while minimizing inefficiencies and protecting margins. 

By improving material utilization, automating repetitive tasks, and enabling real-time competitive analysis, Lectra helps brands reduce both time-to-market and operational costs. These efficiencies directly impact the bottom line, allowing brands to protect or even expand their margins without compromising on quality or speed. 

Moreover, better data leads to smarter planning, reducing overproduction and markdowns—two major drains on profitability.

At the core of Lectra’s integrated approach are the three strategic pillars that define the fashion value chain: Create, Manufacture, and Market. 

Lectra’s solutions support each pillar individually while also enabling seamless collaboration between them. Lectra’s Collaboration and Traceability solutions expand this interconnectivity across the value chain.

Create

With Modaris and Gerber Accumark, Lectra’s intelligent patternmaking and 3D prototyping solutions, teams create products that not only look great but are also feasible, cost-effective and aligned with a company’s sustainability goals. 

Manufacture

Valia Fashion is an intelligent cloud-based solution that connects and automates the entire garment production process, from order processing to cutting. It enables manufacturers to streamline workflows, balance workloads, maximize material efficiency, and handle a variety of order volumes.

Market

Whether using Retviews for real-time competitive intelligence insights, Launchmetrics for brand performance assessment and optimization, or Neteven for simpler online marketplace sales, Lectra’s variety of marketing solutions empower fashion companies to successfully position products and boost sales.  

Collaboration

Kubix Link acts as a central hub that unites internal creation, manufacturing and marketing departments, while also extending that collaboration to a brand’s global network of suppliers, subcontractors and partners.

Traceability

In an industry often characterized by fragmented and opaque supply chains, TextileGenesis empowers brands to trace a product’s journey from fiber to retail across all supply chain tiers. This end-to-end visibility not only facilitates more responsible sourcing and accountability but also enhances brand trust and consumer loyalty, ultimately driving sales and profitability.