How brand performance drives impact and refines strategy
Lectra’s integrated approach to brand performance empowers fashion, lifestyle and beauty brands to make smarter decisions, drive measurable impact, and stay competitive in a fast-evolving market.
Brand performance as a strategic driver
In today’s experience-driven economy, brand perception is more than image—it’s a business asset. Consumers form emotional connections with brands they trust, making brand equity a key factor in long-term success. To build and maintain this equity, companies must track performance across regions, channels and media Voices.
Lectra’s Brand Performance Cloud, powered by Launchmetrics, helps brands:
- Measure visibility and engagement
- Refine strategy with real-time KPIs
- Align campaigns with consumer values
From insight to execution
The Brand Performance Cloud enables brands to measure, optimize and amplify their impact by aligning campaign execution, automating processes, and delivering AI-powered intelligence through tools like PR monitoring and competitive benchmarking—powered by their proprietary Media Impact Value™ (MIV®) metric. This unified solution connects creative, operational, and commercial strategies—maximizing both impact and efficiency.
Driving growth through data
Lectra’s end-to-end fashion offering takes a fully connected approach to digitalization, integrating Industry 4.0 technologies like artificial intelligence 
to streamline data flow from design and manufacturing to retail and textile traceability. This connected ecosystem enables smarter growth, higher profitability, and greater sustainability across the entire fashion value chain.
Ensuring long-term profitability
Through its “Market” portfolio of SaaS solutions, Lectra helps brands strengthen their omnichannel presence, boost online sales, and access real-time KPIs 
for data-driven decision-making. By connecting insights from every stage of the fashion lifecycle, Lectra empowers lifestyle brands to drive growth through smarter channel strategies, ensure long-term profitability, and align operations with evolving consumer values.
Helping brands lead with purpose
In a competitive landscape shaped by shifting consumer expectations, sustainability, inclusivity and transparency are non-negotiable . Lectra’s Brand Performance Cloud helps brands lead with purpose, backed by data-driven insights and smarter decision-making.
How brand performance drives impact and refines strategy
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