How Lectra’s Econogy model is reshaping fashion
In an industry where short-term profit often overshadows sustainability, Lectra’s integrated approach champions the principle of econogy—demonstrating that lasting economic success in fashion stems from uniting profitability with sustainability to create a resilient, future-ready industry.
Fashion industry at a crossroads
The fashion industry’s overproduction is driving an environmental crisis, prompting demands for greater transparency and sustainability. Once celebrated for creativity, fashion now faces scrutiny for its environmental impact. Overproduction, long supply chains and fragmented processes have led to excessive waste. Consumers and regulators are demanding transparency, traceability, and accountability.
Sustainability is now a business imperative, not a differentiator.
Transitioning to a sustainable-first future
With continually changing legislation like the EU’s Digital Product Passports (DPPs) and the Corporate Sustainability Reporting Directive (CSRD), compliance is now a strategic asset.
Lectra builds traceability, transparency and circularity into core processes to future-proof fashion operations. This enables smarter, faster, purpose-driven operations across every stage of the fashion value chain.
Leading the shift toward responsible fashion
Unveiled in 2023, Econogy aligns economic success with environmental responsibility to incorporate ecological thinking into every stage of the value chain. Lectra empowers fashion companies to innovate responsibly, grow sustainably and lead confidently.
By reconciling sustainability, innovation, and profitability, the industry can become more resilient, ethical and future-ready.
Aligning profitability with sustainability
Lectra’s comprehensive portfolio of solutions for fashion offers a compelling path forward by integrating digital transformation with lifecycle thinking. By aligning sustainability with profitability, Lectra helps fashion players reduce waste, improve agility and deliver value across the entire product lifecycle—from design to retail.
From concept to consumer, Lectra’s deep industry expertise spans three essential core competencies:
- Garment creation – Design with sustainability and profitability in mind.
- Garment production – Manufacture the right quantity at the right time.
- Fashion retail market – Align production with real-time demand.
Supporting every stage of the fashion value chain is traceability, to ensure ethical, reliable sourcing. And unified collaboration solutions connect teams through data to create, manufacture and market better with sustainability in mind.
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