Industry 4.0 beyond production
Industry 4.0 optimizes both the horizontal and vertical dimensions of the value chain. Horizontally, it connects creators, designers, and suppliers with distributors and retailers. Vertically, it improves logistics, planning, and fashion product data management through shared data flows.
Problem: Industry pressure for speed
With 31% of fashion purchases in 2021 made through digital and mobile commerce, the demand for instant delivery and fast collection planning has surged.
This shift compels manufacturers to increase production efficiency and product quality while grappling with environmental challenges.
To ensure timely delivery of high-quality, competitively priced products, forward-thinking businesses are digitizing production processes and integrating suppliers, manufacturers, and distributors across the entire product lifecycle.
Keys to Success: Expanding Industry 4.0’s reach beyond production
Real-Time Decision Making: Leveraging fashion analytics to predict trends and respond quickly, balancing speed and sustainability in production.
Competitive Pricing and Assortment Strategies: Gaining a real-time view of competitors' assortments, discounts, and pricing strategies for competitive benchmarking and optimizing collection planning.
Supply Chain Transparency and Brand Control: Consolidating and streamlining fashion product data across the supply chain to improve coordination and responsiveness.
Enhancing Market Reach: Managing the digital sales cycle while maintaining brand integrity and facilitating market expansion for effective fashion marketplace management.
Ensuring transparency and authenticity: Tracking textiles and auditing the fashion supply chain through a digital traceability platform to build consumer confidence and promote sustainability.
Outcome: Exceeding consumer expectations with accuracy and speed
Fitness apparel company Zumba is using Industry 4.0 solution, Kubix Link to integrate fashion product data, streamline communication with suppliers, and reduce time in product development.
French clothing brand Damart is utilizing Artificial Intelligence and fashion analytics, powered by Retviews to enhance its competitive benchmarking and collection planning, enabling for quicker analysis of competitors and more effective decision-making.
The integration of Industry 4.0 technologies such as automation and Artificial Intelligence is essential for improving efficiency, ensuring sustainability, and meeting the demands of the fashion market.
For a deeper understanding of how Industry 4.0 solutions enable the seamless integration of the entire value chain and meet consumer expectations for speed, quality, and affordability, please read our whitepaper: Harnessing Industry 4.0 beyond production: How to tackle the pressure for fast delivery and stay ahead of the competition