Missoni enhances collaboration and collection management with Kubix Link PLM

Founded in 1953 by Ottavio and Rosita Missoni, Missoni is an icon of Italian fashion, internationally renowned for its distinctive use of color, geometric patterns, and innovation in knitwear. Over the years, the brand has expanded its universe to include women’s and men’s ready-to-wear collections, sportswear, beachwear, textile accessories, and home furnishings. In 2022, the company internalized the Missoni Home line, investing in new technologies to optimize product development processes and involving several departments such as IT, product development, and production.

The internalization of the Home line required a rapid response to structure processes that had not previously been managed in-house. Missoni needed a solution that was easy to implement, simple to use, and quickly adopted by users across different functions, all within particularly tight project timelines.

Missoni chose Lectra’s Kubix Link PLM for its leadership in the fashion PLM market, ease of integration with existing systems, and intuitive user interface. Today, Kubix Link is used by more than 40 people and supports functions ranging from product development to merchandising, fostering stronger internal collaboration.

Kubix Link enabled the centralization of product data, improved cross-department collaboration, and integrated the supply chain, onboarding more than 20 suppliers. The system manages over 20,000 SKUs with high performance and has delivered an estimated 60% reduction in operational time. In addition, extending supply chain enablement allows immediate access to technical datasheets, eliminating email-based information exchanges and standardizing ways of working across all external partners.

• Integration between internal teams and the supply chain
• Flexibility and scalability of the platform
• Increased operational efficiency
• A structured product data foundation supporting sustainability needs

Kubix Link helped us achieve our objectives thanks to its versatility and its ability to quickly adapt to our operational needs. One of the most valuable aspects was the possibility to implement new functionalities in a short timeframe, combined with timely and effective support.

Andrea Mariani, IT Business & Omnichannel Manager

Missoni plans to extend the use of Kubix Link to ready-to-wear collections as well, with the goal of leveraging a single, flexible platform to support the brand’s future strategic developments.