The Fashion industry on the road to Econogy

Fashion brands today face a turning point—an imperative to align sustainability with profitability amid increasing regulatory demands and evolving consumer expectations. 
Lectra introduces the era of Econogy, a revolutionary approach where Industry 4.0 technologies enable fashion businesses to sustainably enhance profitability.

Brands are taking different approaches to embrace the "Econogy" concept. Some focus on national production and collections, while others invest heavily in omnichannel sales strategies. Meanwhile, some brands are exploring how Industry 4.0 solutions can meet their evolving needs.
Maximilien Abadie Chief Strategy Officer & Chief Product Officer, Lectra

1. How Industry 4.0 technologies drive sustainability and profitability simultaneously 
2. Practical steps brands take to integrate sustainability into their business models
3. The critical role of Lectra’s digital solutions in enabling Econogy in to all supply chain
4. Insights from fashion leaders adopting on-demand production, circular economy practices, and agile business strategies

Lectra delivers an interconnected suite of digital solutions across three key domains: Create, Manufacture, and Market.
 These pillars form the foundation of a more agile, responsible, and transparent fashion value chain.

CREATE

From AI-driven design to zero-waste pattern-making, the creative process is evolving to reduce impact from the very first sketch.

MANUFACTURE

Once designed, garments move into production. Valia Fashion,  the cloud-based platform, enhances manufacturing efficiency through automation and smart production planning.

MARKET

Retviews, the AI-powered market intelligence enables brands to anticipate market shift and manage inventory efficiently  to align their collections with real-time market trends and consumer behaviours

Kubix Link PLM, the ultimate fashion PLM solution ensures compliance and  gives more visibility with a more collaborative supplier network. It  connects brands, suppliers, and stakeholders across the entire value chain.

TextileGenesis, the traceability platform allows to achieve radical transparency from fiber to retail

Navigate complex regulations

The fashion industry must navigate complex regulations like the Digital Product Passport (DPP) and meet heightened consumer demands for transparency and sustainability. Lectra’s integrated digital ecosystem helps brands achieve compliance, optimize resource utilization, reduce waste, and enhance profitability—all without compromising quality or speed.

Leverage Econogy

Lectra’s solutions are redefining fashion production by connecting creativity, efficiency, market insight, and responsible sourcing into one streamlined digital ecosystem. 
Witness firsthand how leading brands leverage Econogy to future-proof their operations and thrive in a competitive market.