Collaboration demonstrates digital traceability for recycled cotton and polycotton blends, linking material origin to final garment, and enabling credible circular claims.

Paris, June 2nd 2025 – TextileGenesis, a Lectra company, announces its collaboration with the Fenix Outdoor Group, an international holding containing premium outdoor brands, including Fjällräven, Hanwag, Royal Robbins, Devold and Tierra, and Frilufts Retail with companies such as Globetrotter, Naturkompaniet, Partioaitta, Friluftsland and Trekitt.

Lectra, a leading provider of industrial intelligence technology solutions to players in fashion, automotive and furniture, announces the appointment of Amit Gautam, Founder and CEO of TextileGenesis, to its Executive Committee.