Lectra has analyzed data from Retviews, its AI-powered solution specializing in competitive intelligence and automated benchmarking, to identify the latest fashion trends and how brands are adapting their strategies and pricing to navigate an increasingly complex landscape.
Already convinced by Lectra's Kubix Link PLM and Retviews offers, Bally has also adopted its Neteven platform. The combination of these three solutions enables Bally to optimize its competitive intelligence, product information management and the distribution of its collections on marketplaces.
Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?
Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands. The main findings are explained here.
Tariffs, inflation, and value-oriented purchasing: it is in this context that the mid-market is establishing itself as a new driver for the fashion industry. Lectra analyzed data from Retviews, its artificial intelligence-based solution specializing in competitive intelligence and automatic benchmarking, to identify the trends and pricing strategies that brands are implementing in the Fall/Winter 2025/2026 season to cope with an ever-changing macroeconomic scenario.
