Key takeaways
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This summer, the sunset effect is making its way into brand collections as Retviews’ data show orange as the hottest color in the mass market’s newest arrivals.
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ZARA is setting the tone for summer fabrics by increasing its denim and linen assortment by 43% and 10%, respectively, in its bottoms collection.
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Maxi dresses are outperforming mini styles this summer, as longer bermuda styles are also gaining in popularity.