Fashion is a fast-moving industry where satisfying emerging market demand can make the difference between business success and failure. Since the surge in e-commerce brought on by the global health pandemic, industry players must adapt even faster to shifts in shopping behavior. To move inventory and generate cash sales online, brands and retailers must perfectly manage high volumes of editorial content and a wide range of marketing assets across all channels and markets.
Product information management (PIM) systems enable the technical connectivity and cross-functional collaboration needed to provide all stakeholders involved in content production with uniform data, information and marketing collateral. Overseeing the full array of marketing channels with a PIM solution allows marketing teams to collaborate faster and more effectively by carrying out actions concurrently.