Accelerate your digital channel marketing: how to quicken the pace of content creation with a PIM solution ?

Fashion is a fast-moving industry where satisfying emerging market demand can make the difference between business success and failure. Since the surge in e-commerce brought on by the global health pandemic, industry players must adapt even faster to shifts in shopping behavior. To move inventory and generate cash sales online, brands and retailers must perfectly manage high volumes of editorial content and a wide range of marketing assets across all channels and markets.

Product information management (PIM) systems enable the technical connectivity and cross-functional collaboration needed to provide all stakeholders involved in content production with uniform data, information and marketing collateral. Overseeing the full array of marketing channels with a PIM solution allows marketing teams to collaborate faster and more effectively by carrying out actions concurrently.

To learn more about the benefits of PIM solutions, read our e-guide on streamlining content production processes:

Life in the post-COVID-19 world: the new normal for brands and retailers

Since the peak of the COVID-19 pandemic, mandatory lockdowns across China, Europe and the Americas have deeply transformed consumer buying habits. From the comfort and safety of their keyboards and handsets, overwhelming numbers of shoppers opted for delivery of consumer goods to their doorstep.

In a more digitally focused world, brands and manufacturers have no other choice than to re-connect with their consumers. E-commerce capabilities and digitally driven fulfillment infrastructure will continue to be critical to business continuity in the current environment of uncertainty. Scaling up digital capabilities will remain a priority across the entire value chain in order to meet market demand faster and prevent excess inventory.

Why digital infrastructure matters more than ever

Spurred to action in the face of the worldwide health emergency, the fashion ecosystem will continue to metamorphose. The public health crisis has already accelerated the pace of digital transformation, with many companies revising their business strategy to focus on digital and social channels.

Today, a high degree of market uncertainty is driving a greater sense of urgency in marketing content management. Managing multiple collections and complex assortments is laborious and time-consuming. That’s why it is vital for marketing and e-commerce teams to remain informed of collection development and availability at all times and ensure an efficient go-to-market process.