Accelerate your digital channel marketing

Fashion is a fast-moving industry where satisfying emerging demand can make the difference between business success and failure.

Since the surge in e-commerce brought on by the global health pandemic, industry players must adapt even faster to shifts in shopping behavior. To move inventory and generate cash sales online, brands and retailers must perfectly manage high volumes of editorial content and a wide range of marketing assets across all channels and markets.

Fashion is a fast-moving industry where satisfying emerging market demand can make the difference between business success and failure. Since the surge in e-commerce brought on by the global health pandemic, industry players must adapt even faster to shifts in shopping behavior. To move inventory and generate cash sales online, brands and retailers must perfectly manage high volumes of editorial content and a wide range of marketing assets across all channels and markets.

Product information management (PIM) systems enable the technical connectivity and cross-functional collaboration needed to provide all stakeholders involved in content production with uniform data, information and marketing collateral. Overseeing the full array of marketing channels with a PIM solution allows marketing teams to collaborate faster and more effectively by carrying out actions concurrently.

Why digital infrastructure matters more than ever

Spurred to action in the face of the worldwide health emergency, the fashion ecosystem will continue to metamorphose. The public health crisis has already accelerated the pace of digital transformation, with many companies revising their business strategy to focus on digital and social channels.

Today, a high degree of market uncertainty is driving a greater sense of urgency in marketing content management. Managing multiple collections and complex assortments is laborious and time-consuming. That’s why it is vital for marketing and e-commerce teams to remain informed of collection development and availability at all times and ensure an efficient go-to-market process.

To learn more about the benefits of PIM solutions, read our e-guide on streamlining content production processes:

Life in the post-COVID-19 world: the new normal for brands and retailers

Since the peak of the COVID-19 pandemic, mandatory lockdowns across China, Europe and the Americas have deeply transformed consumer buying habits. From the comfort and safety of their keyboards and handsets, overwhelming numbers of shoppers opted for delivery of consumer goods to their doorstep.

In a more digitally focused world, brands and manufacturers have no other choice than to re-connect with their consumers. E-commerce capabilities and digitally driven fulfillment infrastructure will continue to be critical to business continuity in the current environment of uncertainty. Scaling up digital capabilities will remain a priority across the entire value chain in order to meet market demand faster and prevent excess inventory.

What is a PIM system ?

A product information management (PIM) system is a central repository that stores product information like style descriptions, dimensions, sizes, colors, care instructions and design inspiration. PIM systems allow brands and retailers to collect, manage and enrich the data and assets they need to sell across all sales channels. Using the PIM system, they can build a product catalog and distribute it to their sales and e-commerce channels. PIM software differs from PLM software in that it focuses on publishing the product information that forms a basis for product catalogs and e-commerce websites. A PIM solution lays the foundation of automated workflows, simplifying the collection, formatting, enrichment and publication of product information for distributors, resellers and consumers.

A PIM system, a business accelerator for online sales

To move inventory and generate cash sales online, brands and retailers must perfectly manage high volumes of editorial content and a wide range of marketing assets across all channels and markets. A product information management (PIM) system enables the technical connectivity and cross-functional collaboration necessary to provide all stakeholders involved in marketing content production with uniform data, information and marketing collateral. With the implementation of a PIM solution, fashion companies can benefit from real-time access to workflows and automated alerts on potential stumbling blocks to better manage production planning and make more-informed decisions. PIM solutions provide a clear overview of sales channel requirements and regulatory compliance in all languages. The ability to check data completeness at any moment enables companies to work and plan more pro-actively, with a greater degree of anticipation.