How did this happen? What are the main drivers shaping upholstered furniture manufacturers’ customization strategies? Can they satisfy this growing appetite for uniqueness with their current offers?
“Customization Around the World: Furniture Manufacturers Take Stock” aims to answer these questions. This report reveals the findings of a comprehensive study that Lectra conducted in association with the Centre for Industrial Studies (CSIL). We interviewed 200 leading upholstered furniture manufacturers from around the world to gather these insights.
Read the report to learn more about:
- Why furniture manufacturers are paying particular attention to older millennials
- The influence of the resimercial style
- The depth of current customization offers around the world