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Fashion

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Insights

The digitalization of fashion: how CIOs are setting the trend

Today’s CIOs have a mandate to innovate. They need to help their companies uncover new business opportunities of digitalization through Industry 4.0 technologies. 

La mode passe au digital : Comment les directeurs des systèmes d'information peuvent-ils initier la transition ?

Fashion enters the digital age 

Innovation has become an integral part of every fashion company’s strategic roadmap, adding more importance to the role of the CIO. In order to stay the market leader, fashion CIOs need to make full use of Industry 4.0 technologies to facilitate digitalization.

Fashion meets industry 4.0

From entertainment to hospitality and transportation, technology is facilitating disruption on an unprecedented scale. Fashion has yet to bear witness to the same level of digitalization, but consumer expectations increase with each innovation to arrive in other industries.


Read this guide and discover: 

  • How the role of the CIO has changed 
  • The biggest technology trends to leverage in fashion 
  • The millennial buying behavior 
  • The true power of an integrated value chain 

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The Changing Style of Organizations

As fashion enters the digital age, the focus on how technology can enable growth and innovation is greater than ever. It’s essential for business leaders to understand that the role of the CIO is evolving, and how, by embracing innovative new approaches, they can empower their teams to affect real competitive differentiation. Innovation has become key to every business’ strategic roadmap—placing even more responsibility and expectation on the shoulders of the CIO. Complacency isn’t an option. Competition is fierce, raising the bar so fast that it threatens to leave stragglers behind.

Digitalization is essential, a fact not lost on business leaders

47% of CEOs are challenged at the boardroom level to make progress in digital. 56% of CEOs have already discovered increased profits through digital improvement.

The fashion and apparel industry is no exception. CIOs must ensure that— at both an individual and organizational level—the right tools and processes are in place to help shape the company’s future. For the fashion businesses to realize the opportunities of digitalization, CIOs first need to grapple with the issue of how soaring customer expectations and increasingly fragmented and disparate data sources impact the function of the internal IT organization. To meet this challenge, CIOs are invariably turning to Industry 4.0 technologies.