Engaging the empowered consumer: lessons from the best

Today’s ultra-connected consumer doesn’t just want to make a purchase, they want to make an impact on what’s created and sold. Leading-edge fashion companies take full advantage of technology to meet these expectations. 

Download our latest paper “Engaging the Empowered Consumer: Lessons from the Best”

Our latest paper “Engaging the Empowered Consumer: Lessons from the Best” demonstrates how the best in the business are winning the fashion and apparel game by harnessing technology to understand, engage, and satisfy today’s complex consumer. 

Read it now to:

• Meet the informed and connected consumer, driven by desires for personal and personalized shopping experiences with omni-channel convenience.
• Learn why coordination and communication are key to remaining competitive.
• Understand the power of direct connection between purchase data and the supply chain.

What does this mean for fashion companies?

The connectedness that has empowered consumers can in turn empower companies to meet their demands. Take companies like Uniqlo that are spearheading connected, personalized shopping experiences with AI-powered bots, or French fashion-tech leader Heuritech, applying state-of-the-art AI image recognition technology to social media: these leaders are using technology to create holistic fashion experiences that meet the new consumer demand for connectedness. In this market context of boundaries blurred into non-existence, “omnichannel” is no longer a buzzword: it is a requirement for remaining relevant in today’s market. The contemporary consumer needs to be engaged at every level. And this constant engagement needs fuel, which means novelty. We’re talking about freshness that includes personalization at every touch point. It’s a tall order but being able to fulfill it makes the difference between those harnessing the full potential of today’s technology—the successful frontrunners—and those whose digital denial is leaving them out in the cold.