The new consumer is deciding on the biggest trends in fashion and speeding up the pace of production for fashion companies. Merchandisers play a key role in helping their companies keep up.
Gone are the days when fashion magazines and companies dictated trends. The consumer is now king – and he or she decides on what’s in and out from one season to the next, thanks to the emergence of social media and digital technology. A new fashion hierarchy has been established. Consumers are now leading the production line.
This new fashion paradigm is going to affect the way merchandisers work.
Read our latest e-guide to find more about:
- The new fashion consumer
- How the rules of fashion have changed
- Why fashion companies should acknowledge the new consumer
- How these new rules will affect the collection development process for merchandisers