How consumers are setting the pace for the fashion industry in the age of e-commerce
The new consumer is deciding on the biggest trends in fashion and speeding up the pace of production for fashion companies. Thanks to the rise of e-commerce and social media, the rules of the fashion game have changed for merchandisers. The fashion hierarchy has been reversed, and the new consumer is now the one deciding on the biggest trends in fashion and accelerating the pace of production for fashion companies. Merchandisers play a key role in helping their companies keep up: they have to identify trends quickly and collaborate more efficiently with other supply chain actors to speed up the collection-planning and management process.
Read our latest e-guide to find more about:
- The new fashion consumer
- How the rules of fashion have changed
- Why fashion companies should acknowledge the new consumer
- Why this new consumer behavior calls for a more flexible and agile supply chain