Navigating fashion brand's ethical and environmental practices and why transparency is critical
Dr. Sass Brown, Ethical Fashion Educator, Writer and Consultant, Program Lead for Sustainable Fashion Business and Practices at Kingston University
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Brands need to be transparent in order to be ethical and sustainable
We owe the momentum we’re seeing today in the realm of ethical fashion and sustainable brand practices to tireless advocates like the researcher, writer, educator and activist featured on this episode of The Staying Curious Podcast. Host Aimee Heuschkel’s guest is Dr. Sass Brown, a global evangelist for industry innovation and accountability. She is both showcasing those designers and businesses who are advancing new, more culturally and environmentally sensitive practices and calling out those who fail to put in place – and follow through on – integral core values.
Greenwashing isn’t fooling anyone. Consumers are taking a stand
Consumers today aren’t buying into superficial “greenwashing” campaigns. They see fashion brands as entities capable of making a stand for environmental sustainability up and down the supply chain. Sass shares great resources for following trends and figuring out which designers and fashion outlets are honoring a real commitment to global health and justice. You’ll learn about the biggest impediments to meaningful industry change and the exciting new advanced degree program that Sass has designed as a holistic approach to making transformational systemic change.