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Insights

The future of sustainable fashion: how are marketplaces addressing environmental issues?

In the last few years, the fashion industry has changed dramatically due to consumers’ growing environmental awareness. Circular economy and new eco-friendly initiatives: discover the opportunities marketplaces offer brands in terms of sustainability.

What is sustainable fashion?

Sustainable fashion is becoming increasingly more important among consumers but is a taboo for brands, resulting in two polarizing points of view. For brands, sustainable fashion implies selling items whose production respects both people and the environment.

For consumers, it means being aware and reasonable when buying a product, making sure they agree with the brand’s ethics and always asking themselves: is this item useful enough to me to be worth producing?

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In just a few years, ecology and eco-responsibility have become key issues in our society and whatever the sector, brands are often criticized for not complying, and fashion is no exception.

The fashion industry is in fact one of the most polluting, producing more than 500,000 tons of plastic microparticles every year, which end up directly in the ocean, i.e., the equivalent of 50 billion plastic bottles. (Ellen MacArthur Foundation, “A new textiles economy: redesigning fashion’s future”, 2019).

We now buy twice as many clothes as we did 15 years ago, but only wear them a few times. The dominant consumption pattern remains “produce, consume, throw away.”

Download our e-book

Download our e-book The future of sustainable fashion: how are marketplaces addressing environmental issues?