Why are marketplaces addressing environmental issues?

In the last few years, the fashion industry has changed dramatically due to consumers’ growing environmental awareness.

What is sustainable fashion?

Sustainable fashion implies selling items whose production respects both people and the environment.

For brands, sustainable fashion implies selling items whose production respects both people and the environment.

For consumers, it means being aware and reasonable when buying a product, making sure they agree with the brand’s ethics and always asking themselves: is this item useful enough to me to be worth producing?


Download our e-book

Download our e-book The future of sustainable fashion: how are marketplaces addressing environmental issues?


Why is sustainability a focal point of corporate positioning and strategy?

Sustainability is now a business value that is no longer limited to the domain of marketing departments. As fashion consumers increase their demand for sustainably produced clothing, the industry is responding by taking new steps towards developing more sustainable operations.
C-suite conversations are shifting from focusing on sustainability as a cost center to focusing on the ways sustainability generates returns. With the recent success of Copenhagen Fashion Summit, business leaders are realizing that sustainability can drive revenue growth.

Sustainable fashion by the numbers

  • 4 out of 5 consumers are likely to choose a brand is sustainable
  • 335 billion US dollars is the expected value of the circular economy in 2025
  • 500,000 tons of plastic micro-particles produced every year by the fashion industry
  • 25% of the global carbon budget will be consumed by the fashion industry

Why marketplaces play a significant role in in advancing the Sustainability/ESG movement

They account for a substantial market share of around 50% for online cross-border B2C and C2C consumer goods purchases and generate economies of scale by promoting reuse rather than purchase.

How to convey a sustainability message to your customers?

Brands that want to win over shoppers must back up their sustainability claims with accurate data about its product lines. Providing consumers with data demonstrates a company’s progress in achieving its sustainability goals and brings clarity to an often-murky subject.