Although many fashion and apparel insiders would agree that poor fit is a problem industry-wide, improving existing sizing practices remains a challenge.
Garment fit can be problematic for retailers for a wide range of reasons, including diminishing margins attributable to a high number of returns or markdowns. The impact of poor fit on customer satisfaction can be detrimental to brand loyalty and even brand image. Ill-fitting garment stock that doesn’t move can also have considerable environmental impact due to material waste.
So how do your company's sizing practices measure up?
Read our e-guide to spot:
- what’s really behind your garment fit issues,
- the knock-on effect on contract manufacturing,
- room for improvement at multiple levels of your business operations.