The sizing inconsistency behind size discrepancy

Minor, fixable issues that explain garment fit 

The sizing

Although many fashion and apparel insiders would agree that poor fit is a problem industry-wide, improving existing sizing practices remains a challenge.

Garment fit can be problematic for retailers for a wide range of reasons, including diminishing margins attributable to a high number of returns or markdowns. The impact of poor fit on customer satisfaction can be detrimental to brand loyalty and even brand image. Ill-fitting garment stock that doesn’t move can also have considerable environmental impact due to material waste.

So how do your company's sizing practices measure up?

Read our e-guide to spot:

  • what’s really behind your garment fit issues,
  • the knock-on effect on contract manufacturing,
  • room for improvement at multiple levels of your business operations.

Fill out the form to find out more about the minor, fixable issues underlying poor fit