Industry

Fashion

Date

Insights

The sizing inconsistency behind size discrepancy

Minor, fixable issues that explain garment fit 

The sizing

Although many fashion and apparel insiders would agree that poor fit is a problem industry-wide, improving existing sizing practices remains a challenge.

Garment fit can be problematic for retailers for a wide range of reasons, including diminishing margins attributable to a high number of returns or markdowns. The impact of poor fit on customer satisfaction can be detrimental to brand loyalty and even brand image. Ill-fitting garment stock that doesn’t move can also have considerable environmental impact due to material waste.

So how do your company's sizing practices measure up?

Read our e-guide to spot:

  • what’s really behind your garment fit issues,
  • the knock-on effect on contract manufacturing,
  • room for improvement at multiple levels of your business operations.

Fil out the form to find out more about the minor, fixable issues underlying poor fit