Industry
Fashion
Date
Luxury French brand Vilebrequin penetrates international markets, overcoming cross-border technical difficulties with the marketplace solution Neteven.
Vilebrequin, the luxury French brand, entrusts its marketplace strategy to Neteven
Founded in 1971, Vilebrequin is a luxury swim- and beachwear brand best known for embodying the spirit of vacation and fun in Saint Tropez, and its appeal among French celebrities.
In 2019, the brand pivoted toward embracing environmental sustainability, using organic and recycled fabric for 93% of its production. Today, the French brand is looking to expand its digital presence to meet the needs of today’s consumers, who have a higher tendency to shop online, particularly on marketplaces.
While Vilebrequin was already selling on several marketplaces, the brand was looking to penetrate more markets worldwide to meet rising consumer demand.
Their biggest challenge was to integrate its system with different marketplace players that have different requirements, purchase order workflows and operating modes. The cross-border accounting process became more complex with new VAT reconciliation issues.
The implementation of Neteven helped the brand tremendously, especially since it was already connected to a vast majority of international marketplaces they were seeking to sell on.
The technology simplified the integration process tremendously for them, as it was intuitive, adapted well to their own legacy IT system and was able to connect to its API. Most importantly, Vilebrequin was won over by Neteven’s marketplace experts, who were guiding them throughout the process.
