Word of the Month is a new series on The Hive where we present concepts or technologies that are meaningful in the work we do.
Businesses across different sectors are embracing Design Thinking to build new products or service offers.
How can a design approach devised 50 years ago remain relevant today? Because Design Thinking establishes user needs as the starting point and priority, which then dictates the entire design process and how the products and services are made. This approach, in an economy driven by experience, is hugely relevant and beneficial to businesses.