Furniture

Customized furniture: a must-have for millennials

Millennials have become a force to be reckoned with in the marketplace.

Customized furniture: a must-have for millennials

This is particularly true in the US and in China, where they account for 25% and 31% of the population, respectively.

Because they consider home decor a medium for self-expression, Gen Y consumers are also the most addicted to customized furniture.

For furniture manufacturing professionals, it is critical to adapt to this millennial mindset. Despite the challenges it represents, most companies worldwide have integrated customization into their manufacturing model. 

Interested in seeing how other manufacturers have transformed their product mix? Don’t wait to watch this short video!

We surveyed 200 leading upholstered furniture manufacturers about their customization efforts. Read our report, Customization Around the World: Furniture Manufacturers Take Stock.