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Imperial

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“We have ambitious growth targets and we need to be fast and competitive to reach them. Working with Lectra Fashion PLM helps us meet these objectives”

Imperial is an Italian fast-fashion company founded in 1978 by Adriano Aere and Emilia Giberti. The company provides menswear and womenswear to 4,000 customers across the world.

  • Lectra Fashion PLM® - Imperial
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MARKET

Fast Fashion

LOCATION

Bologna,
Italy

CHALLENGE

Imperial owns 80 single-brand stores worldwide and a network of direct product distributors. Each week, this fast fashion company delivers 35,000 pieces of each style Imperial’s main challenge is time to market.

SOLUTION

The fast fashion brand decided to integrate Lectra Fashion PLM to speed development while better connecting teams involved in the collection process.

Luca Lazzari, Project Manager

"Lectra experts supported us from process analysis to the implementation."

Luca Lazzari,
Project Manager

SOLUTIONS USED

  • Product lifecycle management

    Creativity, quality, and control.

    Supports a native apparel process with embedded fashion knowledge, integrated fashion and textile design, incorporated product development and 3D virtual sampling.

Download the Imperial Customer Story below